![]() ![]() But it has since scrapped those plans, likely because of the souring global economy. According to tech news website The Information, Meta wanted to release its first consumer version of Nazare in 2024. ![]() Its full-featured AR is named Project Nazare, which will likely take many years to develop into a finished product. Users can take pictures and videos, listen to music, and take phone calls with these glasses. It started with Ray-Ban Stories, a limited-feature smart glass produced in collaboration with the EssilorLuxottica brand Ray-Ban. Meta's division that develops AR and VR products, Reality Labs, began introducing AR products in 2021. Should that occur, it could potentially end the iOS and Android chokehold on wireless mobile technology, a desirable scenario for Meta.Ĭonsequently, Zuckerberg's second bet is heavy investment in AR. internet users.Īnd at the World Economic Forum earlier this year, CNBC reported that Nokia CEO Pekka Lundmark believes that smart glasses will replace smartphones by 2030, a growing belief among some tech executives. ![]() ![]() Market research company Insider Intelligence projects that this country's AR market will grow to 89.4 million users by the end of 2022 and reach 100 million users in 2025 - 35.5% of all U.S. The answer is that VR technology was much further ahead than AR toward becoming a viable consumer product in 2014.īut in 2022, industry analysts believe the AR market is geared to take off. You might then wonder why Zuckerberg did not pursue AR first. While VR should grow into a massive market over the next decade, Apple CEO Tim Cook said in a 2016 interview with ABC News that he favors AR over VR and believes AR will eventually be the larger of the two. Fortune Business Insights projects the global VR market to grow from $16.67 billion in 2022 to $227.34 billion by 2029, a compound annual growth rate of 45.2%. Meta is relatively early in its VR opportunity, with massive growth ahead. When the company first announced the Oculus acquisition, Zuckerberg was quick to say that mobile is today's platform, but the company was getting ready for the platforms of tomorrow. It was a promising small company developing virtual reality (VR), an interactive computer-generated simulation of a three-dimensional environment. His first bet was the acquisition of Oculus in 2014 for $2 billion. But once it was clear that the world was near the dawn of new computing technology, Zuckerberg began making aggressive bets. Facebook missed the birth of the mobile phone era. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |